Work

Marketing communication in luxury research: a framework-based literature review and research agenda

Year: 2022

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2022.2095581

Authors: Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou

Institutions: The American College of Greece, University of Western Macedonia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285595865

FWCI: 2.797

Cites: 177

Cited by: 18

Related to: 10