Work

How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism

Year: 2022

Type: article

Study design: Observational Study

Source: Kybernetes

DOI: 10.1108/k-04-2022-0484

Authors: Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman, Norzalita Abd Aziz

Institutions: Guangdong Ocean University, Guangdong University Of Finances and Economics, Guangdong University of Finance, Universiti Malaysia Kelantan, National University of Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285726100

FWCI: 1.398

Cites: 57

Cited by: 8

Related to: 10