Work

“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors

Year: 2022

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2088

Authors: Xiaochi Sun, Thomas Foscht, René Hubert Kerschbaumer, Andreas B. Eisingerich

Institutions: Nanjing University of Aeronautics and Astronautics, University of Graz, Imperial College London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285732286

FWCI: 1.998

Cites: 61

Cited by: 15

Related to: 10