Work

How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103071

Author: Yung-Chuan Huang

Institution: Ming Chuan University

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: closed

OpenAlex ID: W4285792284

FWCI: 13.79

Cites: 59

Cited by: 75

Related to: 10