Work

An E-commerce Customer Segmentation Method based on RFM Weighted K-means

Year: 2022

Type: conference-paper

Source: International Conference on Management Engineering, Software Engineering and Service Sciences (ICMSS)

DOI: 10.1109/icmss55574.2022.00017

Authors: Pengfei Li, Chen Wang, Jianhong Wu, Radovan Madlenak

Institutions: Xi’an University of Posts and Telecommunications, University of Žilina

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Xi'an Municipal Bureau of Science and Technology, National Office for Philosophy and Social Sciences

Awards: G4647606582, G5403826296

OpenAlex ID: W4285819107

FWCI: 6.18

Cites:

Cited by: 18

Related to: 10