Work

Antecedents and consequences of brand attachment: A literature review and research agenda

Year: 2022

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12853

Author: Jane Hemsley‐Brown

Institution: University of Surrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286002052

FWCI: 13.19

Cites: 94

Cited by: 96

Related to: 10