Work

An empirical examination of consumer co-creation process

Year: 2022

Type: article

Study design: Observational Study

Source: Marketing Letters

DOI: 10.1007/s11002-022-09638-3

Authors: Kyungwon Lee, Can Uslay, Sengun Yeniyurt

Institutions: University of Michigan–Dearborn, Rutgers, The State University of New Jersey

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286247479

FWCI: 0.7

Cites: 30

Cited by: 6

Related to: 10