Work

Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103078

Authors: Xingyang Lv, Yuqing Liang, Jia Luo, Yue Liu

Institutions: Southwestern University of Finance and Economics, Chengdu University, Sichuan University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286432831

FWCI: 1.247

Cites: 50

Cited by: 12

Related to: 10