Work

A novel approach to market segmentation selection using artificial intelligence techniques

Year: 2022

Type: article

Source: The Journal of Supercomputing

DOI: 10.1007/s11227-022-04666-2

Authors: Yu-Teng Chang, Neng-Hsun Fan

Institution: Yu Da University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286433292

FWCI: 3.996

Cites: 11

Cited by: 23

Related to: 10