Work

Effective messaging strategies to increase brand love for sociopolitical activist brands

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.07.031

Authors: Fayez Ahmad, Francisco Guzmán, Blair Kidwell

Institutions: Appalachian State University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286447500

FWCI: 14.79

Cites: 65

Cited by: 90

Related to: 10