Work

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2022.2080093

Authors: Nilesh Arora, Sanjeev Prashar, T. Sai Vijay, Chandan Parsad

Institutions: Chandigarh University, Indian Institute of Management Raipur, Indian Institute of Management Ranchi, Indian Institute of Management Bodh Gaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286496561

FWCI: 1.199

Cites: 77

Cited by: 9

Related to: 10