Work

Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Foodservice Business Research

DOI: 10.1080/15378020.2022.2104074

Authors: Nesma Mostafa Mobarak, Mohamed A. Nassar, Mona Omar Barakat

Institution: Alexandria University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4287958895

FWCI: 2.598

Cites: 97

Cited by: 16

Related to: 10