OpenAlex | The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market

The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market

Work

Year: 2022

Type: article

Source: Journal of Food Products Marketing

Authors Rongbin Yang, Roshnee Ramsaran, Santoso Wibowo

Institution Central Queensland University

Cites: 99

Cited by: 6

Related to: 10

FWCI: 0.982

Citation percentile (by year/subfield): 67.86

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed