Work

Buying happiness: How brand engagement in self‐concept affects purchase happiness

Year: 2022

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21714

Authors: Wiktor Razmus, Sonja Grabner‐Kräuter, Martyna Kostyra, Anna Maria Zawadzka

Institutions: John Paul II Catholic University of Lublin, University of Klagenfurt, University of Gdańsk

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4288434508

FWCI: 4.595

Cites: 95

Cited by: 29

Related to: 10