Work

Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.06.046

Authors: Sara Quach, Felix Septianto, Park Thaichon, Wen Mao

Institutions: Griffith University, The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4288679784

FWCI: 4.396

Cites: 64

Cited by: 24

Related to: 10