Work

The future of private-label markets: A global convergence approach

Year: 2022

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2022.07.006

Authors: Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil Tuli

Institutions: University of North Carolina at Chapel Hill, Tilburg University, KU Leuven, INSEAD, Singapore Management University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4288808995

FWCI: 4.195

Cites: 66

Cited by: 27

Related to: 10