Work

Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2022.2085594

Authors: Ken Kumagai, Shin’ya Nagasawa

Institutions: Mie University, Waseda University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4289133643

FWCI: 2.598

Cites: 72

Cited by: 18

Related to: 10