Work

Marketing Performance Assessment

Year: 1991

Type: article

Source: Journal of the Operational Research Society

DOI: 10.1057/jors.1991.36

Authors: Steve Baron, T. V. Bonoma, B. H. Clark

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289258358

FWCI: 5.186

Cites:

Cited by: 119

Related to: 10