Boosting creativity in co-creation with consumers in the fuzzy front-end of new product development: A literature review and organising framework
Year: 2022
Type: article
Source: e-mentor
DOI: 10.15219/em94.1563
Author: Mieszko Olszewski
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4289350957