The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Kanupriya Katyal, Jagrook Dawra, Nitin Soni
Institution: Indian Institute of Management Raipur
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4289443181