Work

Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103083

Authors: Rashmi Kumari, Aruna Divya Tatavarthy, Arvind Sahay

Institutions: Indian Institute of Management Calcutta, Norwegian School of Economics, Indian Institute of Management Ahmedabad

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289766348

FWCI: 3.397

Cites: 46

Cited by: 19

Related to: 10