Work

Business-to-business marketing: looking back, looking forward

Year: 2022

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781800376878.00008

Authors: Rajdeep Grewal, Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289767757

FWCI: 5.618

Cites: 4

Cited by: 7

Related to: 10