Work

Dynamic pricing and reference price effects

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.07.037

Authors: David Prakash, Martin Spann

Institution: Ludwig-Maximilians-Universität München

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289868148

FWCI: 4.199

Cites: 60

Cited by: 45

Related to: 10