Work

The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103039

Authors: Fajin Li, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi

Institutions: UCSI University, Jiangxi University of Water Resources and Electric Power, Nanchang Institute of Technology, Chang Jung Christian University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4290144812

FWCI: 10.19

Cites: 87

Cited by: 61

Related to: 10