Work

The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market

Year: 2012

Type: dissertation

Abstract: The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market

Source: KTH Publication Database DiVA (KTH Royal Institute of Technology)

Authors: Jenni Hagman, Elisabet Sjöberg

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W429020058

Cites: 77

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Related to: 10