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How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103070

Authors: Chin-Ching Yin, Hung-Chang Chiu, Yi-Ching Hsieh, Chia-Yu Kuo

Institutions: National Taipei University of Technology, National Tsing Hua University, National Central University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4290442689

FWCI: 17.38

Cites: 62

Cited by: 104

Related to: 10