Work

Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands

Year: 2022

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2022.2109231

Authors: Jussara da S. T. Cucato, Flávio S. Bizarrias, Vivian I. Strehlau, Thelma Rocha, Dirceu Silva

Institutions: Escola Superior de Propaganda e Marketing, Universidade Nove de Julho, Universidade Estadual de Campinas (UNICAMP)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

OpenAlex ID: W4290888573

FWCI: 2.797

Cites: 62

Cited by: 23

Related to: 10