Work

Antecedents and consequences of emotional attachment to sport teams brands

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-022-00285-7

Authors: Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub

Institutions: Université Laval, Université de Sherbrooke, Saint Mary's University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4290974006

FWCI: 3.196

Cites: 66

Cited by: 25

Related to: 10