Work

Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data

Year: 2022

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2021-0678

Authors: Xiaoyi Sylvia Gao, Imran S. Currim, Sanjeev Dewan

Institutions: University of Auckland, University of California, Irvine

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292064013

FWCI: 1.399

Cites: 41

Cited by: 9

Related to: 10