Work

What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Quality Assurance in Hospitality & Tourism

DOI: 10.1080/1528008x.2022.2109239

Authors: Lan-Anh Phan Tran, Ting-Yueh Chang

Institution: Southern Taiwan University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292171379

FWCI: 3.197

Cites: 125

Cited by: 21

Related to: 10