Work

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Year: 2022

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2022.2107121

Authors: Anne Hamby, Cristel Russell

Institutions: Boise State University, Pepperdine University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292249772

FWCI: 1.398

Cites: 45

Cited by: 9

Related to: 10