Work

Factors influencing online luxury purchase intentions: the moderating role of bandwagon luxury consumption behavior

Year: 2022

Type: article

Study design: Observational Study

Source: South Asian Journal of Business Studies

DOI: 10.1108/sajbs-09-2021-0352

Author: Sheetal Jain

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292448937

FWCI: 3.796

Cites: 87

Cited by: 25

Related to: 10