Value co-creation in the multinational technology standard alliance: a case study from emerging economies
Year: 2022
Type: article
Authors: Qing Zhou, Yue Zhang, Wei Yang, Liqin Ren, Ping Chen
Institutions: Hangzhou Dianzi University, University of Twente
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4292454407
