Work

Predicting subscription renewal using binary classification in World of Warcraft

Year: 2022

Type: article

Source: Entertainment Computing

DOI: 10.1016/j.entcom.2022.100522

Authors: Md. Yousuf Hossain, Elham Azizi, Loutfouz Zaman

Institution: Ontario Tech University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292640816

FWCI: 1.798

Cites: 27

Cited by: 11

Related to: 10