Work

Decomposing the effect of advertising: What happens in the retail channel?

Year: 2022

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2022.07.005

Authors: Michaela Draganska, Maria Ana Vitorino

Institutions: Drexel University, INSEAD, INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4292791089

FWCI: 0.478

Cites: 54

Cited by: 6

Related to: 10