Work

Australian marketing management

Year: 1980

Type: book

Authors: Philip Kotler, Peter T. Fitzroy, Robin Shaw

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W429305595

FWCI: 12

Cites:

Cited by: 23

Related to: 10