Work

Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2022.2082221

Authors: Veronica Thomas, Dora Bock, Heath McCullough

Institutions: Old Dominion University, Auburn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293077899

FWCI: 0.799

Cites: 57

Cited by: 8

Related to: 10