Work

A Consumer Typology Based on Celebrity Endorsement Factors

Year: 2022

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145221112749

Authors: Nilesh Arora, Sanjeev Prashar, T. Sai Vijay, Chandan Parsad

Institutions: Chandigarh University, Indian Institute of Management Raipur, Indian Institute of Management Ranchi, Indian Institute of Management Bodh Gaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293176267

FWCI: 2.597

Cites: 62

Cited by: 13

Related to: 10