Work

Managing the Exclusivity of Luxury Service Experiences

Year: 2022

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-91828-6_14

Authors: Jonas Holmqvist, Jochen Wirtz, Martin P. Fritze

Institutions: Kedge Business School, National University of Singapore, University of Cologne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293193863

FWCI: 10.96

Cites: 37

Cited by: 11

Related to: 10