Work

Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam

Year: 2022

Type: book-chapter

Source: Palgrave studies of marketing in emerging economies

DOI: 10.1007/978-3-030-95581-6_10

Authors: Nguyen Phong Nguyen, Emmanuel Mogaji

Institutions: University of Economics Ho Chi Minh City, University of Greenwich

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293203833

FWCI: 20.55

Cites: 40

Cited by: 16

Related to: 10