Work

I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research

Year: 2022

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-022-00287-5

Authors: Joern Redler, Holger J. Schmidt

Institutions: University of Applied Sciences Mainz, Koblenz University of Applied Sciences

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293367585

FWCI: 1.119

Cites: 96

Cited by: 10

Related to: 10