Work

The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19

Year: 2022

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-09-2021-0422

Authors: Lala Hu, Mirko Olivieri

Institutions: Università Cattolica del Sacro Cuore, IULM University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293433646

FWCI: 3.397

Cites: 89

Cited by: 18

Related to: 10