Work

Growing luxury brands through culture‐driven innovation

Year: 2022

Type: article

Source: Strategic Change

DOI: 10.1002/jsc.2524

Authors: Klaus Heine, Glyn Atwal

Institutions: École de management de Lyon, Université de Bourgogne, Université Bourgogne Franche-Comté, ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293827781

FWCI: 0.42

Cites: 27

Cited by: 6

Related to: 10