Work

Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2022.125147

Authors: Gursimranjit Singh, Dheeraj Nim, Shamily Jaggi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293092421

FWCI: 1.4

Cites:

Cited by: 12

Related to: 10