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University branding: student experience, value perception, and consumption journey

Year: 2022

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2022.2109092

Author: Shu-Ching Chen

Institution: Ritsumeikan Asia Pacific University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4294609455

FWCI: 1.798

Cites: 38

Cited by: 14

Related to: 10