Work

Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus

Year: 2022

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/s41299-022-00148-6

Author: Pantea Foroudi

Institution: Middlesex University London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Academy of Marketing

OpenAlex ID: W4294733460

FWCI: 3.597

Cites: 218

Cited by: 22

Related to: 10