Work

The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2022.2117755

Authors: Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

Institutions: St. Cloud State University, New Mexico State University, SUNY Geneseo, Morgan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4294733832

FWCI: 1.599

Cites: 76

Cited by: 9

Related to: 10