Work

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12867

Authors: Hyeyoon Bae, Sang Hyun Jo

Institutions: Korea Maritime and Ocean University, Korea Advanced Institute of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Korea Maritime and Ocean University, National Research Foundation of Korea

Award: G7860192079

OpenAlex ID: W4294904469

FWCI: 3.995

Cites: 127

Cited by: 29

Related to: 10