Work

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Year: 2022

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2021-0831

Authors: Mengxia Zhang, Xixuan Guo, Xiaoling Guo, Alain Jolibert

Institution: University of International Business and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4294977117

FWCI: 8.192

Cites: 64

Cited by: 66

Related to: 10