The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Year: 2022
Type: article
Source: Journal of Advertising
Authors: Sun Joo (Grace) Ahn, Jooyoung Kim, Jaemin Kim
Institution: University of Georgia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4294992250